A delicious way to have a healthy lifestyle

Aside from having the looks – radiant skin and beautiful hair – Filipino men and women are becoming more concerned on their health and wellness. News on the alarming increase of lifestyle-related illnesses like hypertension and other cardiovascular diseases awakened the people to the importance of eating healthier and exercising more.

Now, there is much hype on healthier food and fitness related activities. From left to right there is competition on food products that offer better health gains and events that claim to be more exciting and effective.

But even before going fit and healthy became an “in” thing, Century Pacific Group (CPG) has already been campaigning health and wellness. For over 30 years, CPG is still the dominant leader in manufacturing high-quality and world-class Century Tuna products that delights the palate and most importantly, promotes health and wellness among Filipino consumers.

“As the country’s leading manufacturer of tuna, which has long been considered as a health food, it seemed natural for us to give optimum importance to the well-being of our consuming public,” says Gold Tantoco, Century Canning Corp. general manager.

Started in 1978 as the pioneer in the tuna industry, Century Tuna introduced the sardine-loving Filipino consumer to the healthy goodness of tuna. The current success of the Century Tuna brand is rooted on CPG’s well formulated and high quality products, and on being a health brand.

The Century Tuna brand has become the platform that educated the public on the health benefits of tuna. It is high in Omega 3 and low in cholesterol that is good food the heart, and is enriched with Omega 3 DHA that boosts memory and learning ability. With these health benefits, the Century Tuna name has become synonymous to promoting not only a healthy body, but a sound mind as well.

Along with its commitment to health is CPG’s promise to provide delightful meal experiences for Filipinos. With these in mind, CPG has expanded the Century Tuna brand to include a wide variety of tuna products that are both healthy and delicious such as Century Tuna Spanish Style, which is made from luscious choice chunks of the freshest tuna; Century Tuna Lite that boasts of 50% less fat and 50% less salt; and Century Tuna Variants in Pinoy fiesta flavors for local dish lovers.

CPG took a step further in its health and wellness advocacy by staging events that focused mainly on encouraging individuals to achieve a healthy lifestyle. For the past three years, the company inspires people to be fit and healthy through organizing exciting events like Superbods event and Superbods Run, Cook-offs and Century Tuna Culinary Meet.

Now, with the continuous efforts of Century Pacific Group, consumers will have a delicious way to health and wellness. Following this trend, healthy living is indeed a more enjoyable experience.